FCUK

French Connection United Kingdom

FCUK is the well-known and often controversial abbreviation for the British fashion retailer French Connection United Kingdom, which was originally founded in 1972.

Core Business: Design-led, contemporary clothing, accessories, and homeware for men and women, positioned at the premium end of the high street.

The Abbreviation: The FCUK acronym was an internal shorthand (for French Connection United Kingdom) that was controversially adopted for a massive advertising campaign starting in 1997.